Today, Dapper Labs, the Vancouver-based startup best known as the creator of NBA Top Shot and CryptoKitties, popular marketplaces for tokenized digital collectibles known as NFTs, announced a partnership with the celebrity-driven avatar technology company Genies to build a new marketplace on Dapper Labs’ Flow blockchain. Dapper Labs is currently valued at over $7.5 billion .
Shawn Mendes, whose avatar digital wearable NFTs hit the market earlier this year, said through a shared statement with his manager Andrew Gertler, “it was amazing to see how much excitement there was around the digital avatar experience.” Now, with the Genies marketplace the experience will become “accessible to all of Shawn’s fans by allowing them to interact and customize their Genies and trade in digital goods and wearables in a truly unique way.” Mendes is also Genies’ early investor.
Many Gen Z and millennial followers want “to be able to accessorise their online reputation”, says Genies CEO and co-founder Akash Nigam. He sees avatars as an opportunity to express and showcase different aspects of personality within the immersive virtual world of the internet called the metaverse.
Dapper Labs’ CEO Roham Gharegozlou says he feels as confident about the undertaking as with the NBA Top Shot. The marketplace, largely responsible for the boom of NFTs has set a high bar, scoring more than $500 million in sales in less than a year.
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