. “The worst thing that ever happened to me ended up being the greatest thing that ever happened to me.”The Fertittas acquired the UFC—then a failing promotion on the verge of collapse—at White’s recommendation. As a result, he was installed as president and given nearly a 10 percent stake in the company.
“You always think that there’s gonna be that day when, if we get to this level, then we can kind of cruise a little bit and kick back, [but] there’s no cruise,” said White. “There’s no kick back. This thing is just a beast and it just goes and goes and goes and goes.”In July 2016, it was announced that talent agency WME-IMG, along with a number of business partners, purchased a majority stake in the UFC for. As part of the deal, chairman Lorenzo Fertitta stepped down from his post.
And his fortune just keeps growing. In March 2021, the majority owners—operating under the name Endeavor Group Holdings—. As part of the buyout, previous owners of UFC will be entitled to company stock. . This includes his $20 million annual salary, as well as his returns from being a minority owner of the UFC.
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