"Yesterday, I got seven orders in one day," says Thomas, who figured out how to build the helmets six years ago and, through his company, KirmyProps, prepares for about 20 orders every Halloween for his gold-chrome helmets with flashing LED lights that sell for $2,000 a piece."This took me off guard. You would think when a band breaks up, people are pissed about it."
Daft Punk's futuristic helmets and reclusive mystique have been the centerpiece of an elaborate merchandising and marketing campaign for decades -- and Monday's breakup heightened consumer interest. Following the announcement of the group's split, eBay searches for Daft Punk spiked more than 4,417% compared to the day prior, according to an eBay spokesperson. Daft Punk-related sales on the marketplace also increased 635% this week compared to the week prior.
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