Customers confused after high-end appliance company halts operations

SOLANA BEACH, CA — Customers walking up to the door of the Pirch showroom in Solana Beach were not greeted by employees on Thursday afternoon.The first notice warned customers,"Our Store is currently closed for normal operations."

The second notice was from the building's landlord. The letter issued on Wednesday notified Pirch, Inc. that the company is behind on rent for March. "No one answered the email. No one picked up the phone. The store didn't pick up the phone yesterday," said Nasim Shamsaei, an interior designer."What bothers us and me as a business owner was we should have been informed, somehow," said Samshaei."As of Wednesday March 20th, PIRCH is temporarily closing all our showrooms through this weekend. This is a pause of business to give management the opportunity to complete a go-forward plan.

We are navigating through various options. We take this situation very seriously and are working diligently to resolve it. We appreciate your patience while we work to find a path forward. We intend to share the go forward plans sometime next week." Pirch Samshaei is now concerned customers who paid Pirch in cash, check, or with a debit card could lose everything they spent without getting products they ordered.

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