brand, bringing this art-forward component and a maximalist approach to design was important because we had this question of how do we get people to buy stuff online before they smell it,” Stone said. “How do we get them over that hurdle of not smelling it first, and through creating these really impactful visuals?”
That strategy seems to be working. Executives declined to comment on sales, though industry sources said the brand reached roughly $10 million in sales in 2022., chief executive officer of Curio Brands. “We have a very strong development on our own dotcoms in Curio Brands,” she said. “But this adds a whole new lens on how you really take a brand from a digitally native [stage] and put it into the market.
She also didn’t rule out any channel or product category for expansion. “We’ve only scratched the surface and we plan to scratch even more of those opportunities to expand,” Sempowski Ward said. “We’re in over 11,000 doors, and that includes retailers like Anthropologie and Nordstrom, but it also includes many boutiques, as well as Amazon. There are so many more channels for us to expand in.”Sempowski Ward is also thinking about innovation in the same vein as Thymes and Capri Blue.
category beyond candles, such as diffusers. There’s product categories that we know how to do, and we have a whole library of, and already doing that we can bring to the Otherland brand,” she said. of this is that we have an absolutely different positioning than our other two brands. It’s a different consumer target, when you think about the Gen Z target,” Sempowski Ward said.
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