Crypto for Advisors: Innovating Legacy Programs with Blockchain

Beyond just crypto, our focus with this newsletter is to provide information on all facets of the blockchain and crypto space. Today,, Head of CoinDesk Studios & Web3, takes us through the evolution of loyalty programs leveraging blockchain and why that matters. Big brands are building in this space; we will look at some companies adapting new technology to improve systems. These are interesting use cases.

Why are some of the biggest brands and most successful entrepreneurs looking to reimagine loyalty programs utilizing blockchains In 2023 we have seen consumer backlash as brands try and extract more value from consumers in order to gain access to perks that had seemed standard. Just witness the mea culpa that Delta issued after a fierce response to them raising the minimum spend and number of flights needed to access even their lowest-level flier perks.

In addition to the above, we have seen brands from LVMH to Starbucks exploring how they can use blockchain based toolsets to connect deeper with their customers. We also have an industry evolving to meet the needs of legacy and start-up brands as proven operators and forward thinking entrepreneurs see an opportunity to help traditional business transform onchain. Service providers like

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