Cruise opens up driverless taxi service to public in San Francisco

The self-driving technology startup, whose main shareholder is General Motors, on Tuesday allowed members of the public to sign up for a ride in a driverless taxi service in San Francisco.

Offering the service in a city like San Francisco sets Cruise apart from many rivals, which are developing their self-driving systems in relatively quiet surroundings with wide streets. In contrast, Cruise's vehicles encounter around 3,200 cut-ins by other drivers, 3,000 double-parked cars, and hundreds of cyclists each and every week, according to the company.

Before you rush to sign up, Cruise said the public will get their first rides soon, but only a small number will initially be invited for a ride, at no cost. This number will increase as Cruise adds more vehicles to its fleet, and eventually the rides will have a cost attached., and Cruise was finally granted permission last summer by the California Public Utilities Commission to offer rides to the public on the state's roads.

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