Cristiano Ronaldo to get football fans into Web3 with Binance partnership

partnership with crypto exchange Binance. The collaboration aims to introduce soccer fans to the Web3 ecosystem through global NFT campaigns.

In the announcement sent to Cointelegraph, Binance noted that the agreement involves creating a series of NFT collections with Ronaldo. These will be sold on the Binance NFT platform exclusively, with the first collection coming out later this year., the CEO and founder of Binance, praised Ronaldo's accomplishments in soccer and mentioned that the athlete has"transcended sport to become an icon in multiple industries.

“He has amassed one of the world’s most dedicated fan bases through his authenticity, talent and charity work.” Zhao added that the Binance team is excited to give Ronaldo fans"exclusive engagement opportunities to connect with Ronaldo" as they own pieces of the NFT collections. Meanwhile, the soccer superstar also commented on the upcoming NFT drops, saying that fans will surely enjoy them. Ronaldo also explained:

“My relationship with the fans is very important to me, so the idea of bringing unprecedented experiences and access through this NFT platform is something that I wanted to be a part of.”for his achievements in the sport. The soccer star was given JUV tokens, the official fan token of Juventus F.C., for every senior career goal that he scored.Despite the current crypto winter, the Binance CEO expressed positivity earlier in June.

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