The International Cricket Council has partnered with Near Foundation to build a blockchain-powered Web3 fan engagement app for the 2023 Cricket World Cup in India, which promises to reach hundreds of millions of fans over the next six weeks.
“We loved the community that grew around that product, so we have been looking for other use cases that help strengthen our fans’ love of cricket.” “The ICC is only focused on working with a single layer-1 blockchain partner for now, but they are aware of the Blockchain Operating System's interoperability capacity.”, marketing and advertising in various sports codes has been a driver in the adoption of cryptocurrencies and Web3 in general. Bradshaw believes that a Cricket World Cup being hosted in India presents another opportunity to present working use cases of blockchain technology.
Source: Digital Coin News (digitalcoinnews.net)
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