Many companies pivoted to use their facilities and supplies to shift production to essentials such as hand sanitizers or cleaning agents – creating a new revenue stream while providing much-needed products to consumers.
Giving consumers an incentive, especially something that is essential and scarce, can give them the push they need to make a purchase – a win-win for both the brand and the consumer. “There's been so much devastation to small businesses, that trying to optimize your e-commerce is the only revenue stream available right now.
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