Creating a positive customer experience is one of the most important factors in determining a company’s long-term success. When a customer is engaged throughout the entire sales process, they are likely to remain loyal to the company instead of turning to their competitors. There are two key tactics that have risen as some of the best ways to navigate this difficult task: sustaining a consistent brand and creating a hyper-personalized experience to a customer’s specific preferences.
23% of revenues Artificial intelligence and machine learning-driven hyper-personalization have been proven to be another profitable business strategy for all types of companies. This strategy makes use of browsing and purchase history data to determine customer preferences and provide a tailored shopping experience.
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