Cream of Wheat removes Black chef from box that some consumers found offensive

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Cream of Wheat is the latest food brand in a growing list of consumer packaged goods to make a permanent change to its imagery, slogan or name amid continued calls for racial equality.

 

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This image of the white Gerber baby offends me. Can we please get it removed?

From the article: Basically saying black chefs don't actually exist, or if one does the first thing we should do is assume racism?

Omg MY disdain for Cream of Wheat comes from the fact it sucks. 😷

If the change did not happen in the mind, these are mere shows.

maricabowabo I’m just here to view all the racist comments from people who don’t care about why it’s important to remove this image. All of the “what difference does it make” people LOVE to show their ignorance...carry on.

Bitcoin just broke a record for longest standing over 10k! So glad we can buy just a fraction of one. It's going to the moon!

They should be happy they show a black chef. This is getting to be to much. We have bigger things to worry about than a chef on a box

Yep... got to get those Blacks off all packaging... (Seriously this has gone beyond stupid...)

Boy are we getting picky as I use this brand all the time and love it! Never noticed any problems so now can we have a white chef on package as if it would make any difference! Smarten up !

🤦‍♂️this generation

Cream of Wheat yuck.

I wonder how the black people feel about being erased from advertising history. Did anyone ask them? Didn’t think so.

As long as they don't change Cream of Wheat itself, I don't care if Nancy Pelosi is on the box.....

Communities should focus more & interrogate the nutritional values of foods and not their optical values. This is now becoming ridiculous.

Why have a black chef, put a white chef on packaging.

So blacks can’t be on food products but whites can? Sounds like a racist move to me.

These package changes of products that have been around for many, many years is hilarious! Does anyone realize Patti LaBelle in current times has her face on her packaging? She doesn’t seem to think it’s racist so what’s with all the corporate virtue signalling? Dopes!!

Everything is getting out of hand, not the country I grew up in. I turn 77 next week, God willing

Ridiculous! There is nothing offensive about a “black” chef! These racists need to get over their insecurity of their skin color and get a life! 🤨

Why?

His face is been around for over 100 yrs, not it is wring... WTF is wrong with you people.. You just lost another customer.. Bunch knee buckling sellouts.. Its actually of form of racism for taking is face off of your product..

So Flippen Stupid. Heaven Forbid advertising with anyone of any color, nationality, etc is 150% OFFENSIVE are you serious already! You cannot fix STUPID!

Chef's cant be black i guess i offended that they are removing him i will never by it again and it was good if made right sad and i cant believe Ben can not be an uncle anymore either i guess being an uncle is wrong

Honestly I never looked at the box that closely. For many decades, I won’t say how many, I’ve just seen the bowl of cream of wheat.

How do we know? Was it a black chef’s recipe?

How is being a chef demeaning ? It’s an honorable profession .

don't take him off the box, just make him a white guy, as a matter of fact, make all brands with blonde hair blue eyed white people, I don't want anyone offended, so let's just standardize

Yeah, remove that black face from that product. We can’t have any poc with brand notoriety. Put a white blonde hair blue eye image of god on there. That will show we’re not racist. 🧠

How dare they insinuate black people are cooks!

Look, I am all in on the BLM and, subsequent, changes in police, policy, etc. But is this really a priority?! Is anyone's initial thought 'Hey! Why's there still a black cartoon face on my Cream of Wheat box'? Maybe we deal with important aspects, then worry about a cereal box!

Cream of Wheat removes black chef from it's brand because imbecilic white progressives said the image was racist.

So BORED with this push for Political Correctness. You're stripping our unique culture and making everything 'vanilla.' Go away--nobody had issues before the liberals made it seem so. Shame on you marketers for not holding your ground and making the case to leave it alone.

oh so they're going to put a white person on the front of it OK. I get it, cream. Ha ha ha wow what a smart company.

What's wrong with having black people on packaging? Now are we getting rid of the pillsbury dough boy, because it offends some fat people? Are we ever going to stop being offended? We use to be better than this , but looks like we are the new cesspool of big cry babies.

OH MY SO OFFENSIVE BUT SURE BUY IT AND EAT CREAM OF WHEAT AND AUNT JEMIMA PANCAKES...DONT KNOW WHAT HELLS WRONG WHEN MOST CHEFS AND RESTAURANT CREW ON TRAINS ARE BLACK AS ARE PORTERS & MAKE GOOD SALARY, BENEFITS TIPS..SHAME SOMETHING SO AMERICANA CAN BE MADE SO WRONG BY SO FEW.!

Masky_Jay_Hoody If we are removing Black people from products then we need to remove all people from products. It's only fair. I'll start with 'Vermont Maid' syrup & 'Skinnygirl' products.

trump can't even afford to own the libs. VOTE TRUMP OUT BIDEN🇺🇲HARRIS2020 trump⚰2020

Cream of Wheat bowed to the mob...so sad...that’s was my favorite hot cereal

what absolute B U L L S H I T

I mean come on cream of wheat should be a white dude anyway

That is certainly CRAZY!!

Italians should start riots about Chef Boyaredee

Got it... black people can't be chefs.

like Land O Lakes where they removed the Indian but kept the land. crazy !

Wow, they're removing all black people from their packagings 😮 Are those companies owned by white supremacists now?

I guess I don't understand why it's a necessary 2 remove every black person from our products. There are tons of black chefs out there that do amazing jobs. Not everything is meant to be racist. I am a metro Detroiter. There opening so many black owned eateries. Food is amazing

I don't understand what is offensive about a black face on a product?

How about 'White Castle' does that show that only White people can live in castles

Are these idiots trying to say that Black ppl can’t cook so they can’t be pictured on product labels? I buy Cream of Wheat & Aunt Jemima bc I’ve seen these pkgs since childhood & I KNOW the products are best on market!! I’ll bet the jackasses don’t even use these products!!

Now a chef is racist 🙄🙄

People find a real black chef on a food packet offensive? Can only white people be chefs?

Because the image contains a man named, 'Rastus' Rastus is a pejorative term traditionally associated with African Americans in the United States. It is considered offensive.... DO YOUR RESEARCH DUM-DUMS.....

And here they come:

Who TF Cares

No leave the chief, how's that racist?

I find most consumers offensive so what else is new

You have got to be fucking kidding! Has this country lost its ever loving mind? Are we seriously going to continue down this BS path?

Will you white people just reform qualified immunity and reduce power of police unions for f*cks sake 🤦🏽‍♀️

Racial equality - first the black community complained that all slogans/advertisements were including white people. Now they complain that the black faces used are demeaning. I can't keep up with what exactly is acceptable these days.

Is this a win for black people or white supremecists?

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