CRĀS CPH: Sustainable but Make it Fun — NORDIC STYLE MAG

Cras is here to destroy this mindset with a candy bombshell of a collection - that’s still made from sustainable fabrics!

Their SS21 offering is so noisy, saturated, vibrant and happy, we simply couldn’t have walked past it and not say anything. The style of Cras is most definitely in the girliest of girly category, with puffy sleeves, peplums, frills and collars bringing to mind some of our Nordic favourites - AVAVAV and Custommade. This season’s collection has infused the brand’s classic styles with so much colour and floral patterns, you will not be lost in the crowd wearing these pieces. Hot pink takes precedence, with pops of mustardy gold, blue and folky red flower pattern.

In all this craziness, the lovers of neutral colours will still find something for themselves. Cras’ almost Victorian blouses and smock dresses look great in black and white and can even be worn to smarter events. Although the wacky scorpion print is most definitely my favourite, I would not hesitate to invest in a crisp, white shirt made from organic cotton - those simply don’t age and are a real wardrobe staple.

Now, what makes Cras a sustainable brand, you may ask? The label is devoted to producing fashion that’s forward-thinking, using ONLY sustainable fabrics that include certified recycled polyester from plastic waste, certified organic cotton, biodegradable and sustainable Lenzing Tencel™, sustainable viscose, low impact sustainable ISKO Earth Fit™ denim and wool.Cras is a Copenhagen-based label bringing a hyper-glamorous, upbeat aesthetic to responsibly made pieces.

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