While views on such definitions of culture may differ, culture remains most commonly viewed as a shared set of values that define a corporation. It is a common code of conduct that creates a common corporate culture internally, which in turn builds a common perception of how the brand is perceived externally.
Take Apple’s fabled reputation for intuitive, easy-to-use products. This was built into the DNA of the company through a code of values that emphasized simplicity and innovation in design. As far back as 1977, the company’sran with the slogan “Simplicity is the ultimate sophistication.” These values were so ingrained into the company that they survived Steve Jobs’ passing and have now become synonymous with the company.
Take Jack Welch’s scorching path to transformational growth for General Electric in the 1980s and 1990s. While this had gains for investors and customers, it also had to create a rewarding experience for high-performance employees. Jack Welch famously said of the role of people in the new framework for GE’s work culture he had created, “No company, small or large, can win over the long run without energized employees who believe in the mission and understand how to achieve it.
It is such a common corporate culture, based on the values of insatiable curiosity and smart business disruption, which binds the 40 companies of the
Political correctness did. It alienated individuals and everyone has been forced to become robots.
Social media in my opinion.
Liberals
The Civil Rights act and EOE laws.
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