Social currency can be simple but complicated. Sure, you’ll have more brand awareness if your brand, yourself and the rest of your team promote your product or service on your social media pages. But that can only go so far. Social currency can be improved so much more if you implement the right strategies.
Authenticity is one of the keys to further growth. If you simply document the entire process throughout your journey while sharing both successes and failures, then people will be able to relate more and engage with your brand. Don’t simply share your wins; show your losses as well for people to see your progress and not just the final product.1. Ask questions and engage.. Ask the questions they are interested in. Ask questions that will make your brand improve.
In conclusion, social currency is a very important aspect of one's brand. It is simply an investment a brand must focus on in marketing and branding. Unfortunately, a lot of smaller and local brands still haven't capitalized on it. They think it's just another marketing fad that will quickly be forgotten. In reality, social currency is not going anywhere. If anything, social currency may be the new pinnacle of marketing and continue to evolve.
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