Council Post: More Efficient Marketing With AI—But Not The Way You Think

And yet something about GenAI—the media buzz, its unusual “creative” ability—is leading businesspeople toward a rapid adoption. At the same time, many organizations still haven’t empowered their teams with even fundamental machine learning capabilities.In the rush to adopt GenAI and “keep up” with the latest tools, marketers are missing out on a far more impactful opportunity: using the business data they already have to gain meaningful knowledge of what their customers will do in the future.

It’s too fast-moving for a marketing team to keep up despite all their best efforts. The glut of content created by GenAI tools isn’t going to help. customers you want to reach with that personalized AI-generated content unless you’re already using your marketing, customer and transaction data to its maximum potential to identify them accurately.The AI tool that can make that happen? Predictive analytics, with its ability to foresee future customer activity.

Source: Tech Daily Report (techdailyreport.net)

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