Council Post: IOS 15 Is Not The Death Of Email Marketing

. In my experience, it converts better than organic traffic and social media. This isn’t surprising, since subscriber lists typically consist of interested prospects and current users who are already customers and are easier to convert. of Black Friday and Cyber Monday sales of over $1 billion in 2017, email outperformed other marketing channels with an impressive 4.29% conversion rate. Are conversion rates likely to change because of iOS 15? Yes. They are likely to.

Moreover, this is a positive development for the customer experience. Customers want privacy. But guess what? They also want personalization. And all companies can be better at building client relationships. That means making the best use of data to understand what is relevant to customers. Sometimes your best emails don’t even attempt to sell or push products. You can get a steady stream of revenue just by providing your customers with informative and entertaining content. In order to do this, you need to know who they are. Your customers will tell you what you want to know when they believe in your brand. This means establishing trust.

Customers want to know what your brand stands for in order to give you a vote of confidence. You can tell them through a consistent and authoritative voice and an outstanding customer experience across all your marketing channels. It’s how you build strong emotional connections that keep customers loyal. It’s not like we didn’t see the whole privacy thing building. Apple’s iOS

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