Could Virtual Beauty Try-on Be the Answer to In-store Product Testing?

A virtual try-on program Ulta Beauty launched four years ago is now experiencing a surge in usage during the coronavirus.

Since the onset of the coronavirus, GlamLab usage has increased four times, with more than 13 million shade try-ons in the last two months, according to Prama Bhatt, Ulta Beauty chief digital officer. The retailer is now marketing the program as an alternative to physical product testers as it welcomes customers back in-store.

On May 11, Ulta reopened 180 doors across states such as Arkansas, Nebraska, Oklahoma, South Dakota, Tennessee, Texas and Utah, at limited occupancy. A representative for the retailer said though it did not have precise information regarding Monday’s turnout, “guest and associate enthusiasm was strong with safety measures in place.”While some of the reopened stores will resume offering hair services, none will have product testing available.

United States Latest News, United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Pregnancy, Parenting, Lifestyle, Beauty: Tips & Advice | mom.com
Source: CafeMom - 🏆 701. / 51 Read more »

Reese Witherspoon Just Shared an Iconic Throwback Beauty Moment From the '90s.ReeseW says Gwen Stefani and Drew Barrymore were her inspiration for the iconic look. ReeseW Little Square
Source: Allure_magazine - 🏆 473. / 51 Read more »

KKR snaps up Coty's Wella as pandemic dulls beauty salesCoty Inc is selling a majority stake in its hair and nail care business to U.S. buyout firm KKR & Co Inc for $3 billion in cash, well below what it was valued before the coronavirus pandemic ravaged the beauty business.
Source: Reuters - 🏆 2. / 97 Read more »

All Kylie Cosmetics Makeup Palettes Are on Sale at Ulta Beauty Right NowScore the $19 palettes on ultabeauty's virtual shelves—while you still can. ultabeauty cherylluve ✌🏻
Source: Allure_magazine - 🏆 473. / 51 Read more »

John Legend, Jennifer Hudson Sing 'Beauty and the Beast' Rendition for Disney Family SingalongJennifer Hudson shared behind-the-scenes glimpses at her son David, 10, helping her finalize her glam for the Mother's Day special ABC broadcast
Source: people - 🏆 712. / 51 Read more »