The bulky, rubbery clogs that “Project Runway” fashion guru Tim Gunn once called “plastic hooves” and Victoria Beckham said she would “rather die” than wear have remained a divisive fashion piece for the past two decades. Fans say that Crocs CROX, -0.69% are comfortable, however, and the affordable price tag hasn’t hurt, either. The supportive shoes have also become a staple for many health-care workers who spend long hours on their feet.
Now, the likes of Diplo, rapper Nicki Minaj and musician Questlove are elevating the chunky slip-ons to be some of the must-have shoes for summer 2021. Rapper Nicki Minaj returned to social media after a five-month hiatus in May wearing a hot pink bedazzled pair, which led searches for “pink Crocs” to begin spiking on Google.
iframe.twitter-tweet { width: 100% !important; } And this move will help give the brand even longer legs, analysts say. “Support of frontline medical workers, ever-increasing personalization options, and successful collaborations have driven an increase in brand consideration, and this should lead to improved momentum in Crocs’ clog and sandal businesses going into next year,” wrote Sam Poser at Susquehanna Financial Group.
So there’s less and less shame in stepping out in comfy clothes. Indeed, Questlove noted on Instagram that he embraced Crocs during the pandemic. “I became a believer in quarantine last year when I decided im [sic] tired of suffering while stunting,” wrote the Roots drummer and joint frontman. “Comfort first at this stage in my life.”
Please no.
no they're not
It’s a croc?
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