Target joined the lineup of retailers to report weaker-than-expected holiday sales numbers on Wednesday. breaking its eight-quarterWhile analysts weren't ready to sound the alarm just yet, its results stood in stark contrast to another one of retail's top players — Costco, indicating that the warehouse chain really is one of the few players that has managed to stave off the threat of Amazon.
When compared to its brick-and-mortar peers — Macy's, Kohl's, and, most recently, Target — these numbers look out of place, but they're proof that Costco's unique business model and shopping experience are paying off with customers. "Members trust that they are going to get a good deal on whatever they buy," Timothy Campbell, a director at Kantar Consulting, told Business Insider. "I think the fact that it has been doing that for decades has enabled it to withstand the online onslaught."
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