Cost Is The New King For Consumer Products And Retail Organizations

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Tim Bridges News

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Tim Bridges, Global Sector Lead, Consumer Products and Retail, Capgemini. Read Tim Bridges' full executive profile here.

In the consumer products and retail markets, convenience has been the king for some time, and during its long reign, businesses shaped their offer accordingly.

What’s more, overall, 43% of consumers said they feared their personal finances would worsen in the next 6‒9 months. Though it is encouraging that this is significantly below the 80% reported in the same survey last year, it’s still substantial. It’s partly a reflection of the weight of price relative to brand loyalty, but it’s also perhaps an organizational wake-up call: consumers are indirectly telling consumer packaged goods companies that they are not cost-efficient. For CPG companies and retailers, it means they need to transform their strategies.The responses to these pressures are interesting. CPG organizations and retailers have been looking at transforming their supply chains and manufacturing processes.

Instead, they are taking the ‘shared enterprise’ principle a stage further and creating communities. It’s sometimes termed Gen4 commerce, and it can include not just manufacturers and retailers but other parties that are invested in the same market., the multinational pet food company, is acting in concert with retailers, animal nutritionists, veterinarians, insurance companies, animal day care and others to create a themed ecosystem for pet owners.

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