Participants march through the DC Pride Parade,June 8, 2024 in Washington, D.C.Over the past year, major companies have had ample opportunity to prepare their advertising for the time of year when public attention centers on the LGBTQ+ community. In this case, however,
Some of these policies ban state funds for diversity-based programs, activities, and offices on college campuses, as seen in Alabama. Some states, like Texas, ban diversity offices at universities altogether. Florida's law also targets diversity training or programs in private workplaces.last year disallowing affirmative action programs at undergraduate colleges that previously considered a candidate's race as part of their admissions process.
Christie Lindor, a diversity strategist and CEO of Tessi Consulting, said she has heard from LGBTQ+ employees frustrated with what they perceive as risk aversion in company programming around issues of gender and sexuality. In response to the public scrutiny, some corporations are preserving DEI programs but doing so quietly, Frank Dobbin, a professor of sociology at Harvard University who studies corporate diversity, told ABC News.
Experts who study LGBTQ+ advertising differed about the relative volume of corporate marketing during Pride compared to previous years.
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