Coronavirus to Wipe Out a Fifth of U.K. Fashion Spend in 2020

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Clothing and footwear will bear the brunt of retail closures due to the coronavirus. 🔐

WWD spoke with @TomFord about everything from the effects of COVID-19 on fashion to his life during lockdown. ⁣⁣ Here is some of what Ford said: ⁣⁣ ⁣⁣ 1. Fashion isn't going anywhere. ⁣⁣ "I don’t think American fashion will go away at all. I think American fashion will transform. I think all of fashion will transform and adapt."⁣⁣ ⁣⁣ 2. People over profits. ⁣⁣ "We’re paying our staff. They are our number-one priority...

⁣ ⁣⁣ Report: Samantha Conti ⁣ ⁣ —⁣ #wwdeye⁣ #princecharles⁣ #coronavirus⁣ #covid_19Marketing experts agree, brands should stop promoting all the things we can and should be buying online “while social distancing.

 

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