Coronavirus forced 62% of summer camps to close this year and early estimates predict the industry will take a $16 billion revenue hit

. Groups of 10 can spend a few hours, a day or even a week horseback riding, complete with a guide, meals and even s'mores.

And while the new program isn't likely to replace the revenue lost from closing the overnight camp, Cheley says the camp will endure. "This was going to be our 100th summer, and throughout our history, we've really used the programs to develop our mission of building resiliency and character in a challenging and nurturing natural environment," Cheley says.

But while McDonald does understand that kids may be sick of all the screen time and Zoom classes, he's hoping to bring some of the camp's magic into homes. "The thing I'm most excited about is how all the videos from our virtual camp, not only the live ones, but the recorded ones, are just going to open so many doors," he says, adding he'd love to surprise and excite kids like they do at the in-person camps.

Those new protocols included setting up guidelines about eating in shifts, implementing daily temperature and health checks, keeping cabins together for activities, mandating that everyone wear masks when necessary and requiring counselors and employees remain at camp for the entire summer to limit interaction with those outside of camp. In fact, Baskin had counselors and staff arrive and quarantine two weeks before the first kids arrived.

MakeIt Adam Sandler will save them

MakeIt Just print it.

MakeIt 16 billion is an intern typo right

MakeIt Summer camps are a bad idea even without a raging pandemic.

MakeIt And this will carryover into the school year. Covid-19 is thriving in the height of summer when historically viruses subside. This chart shows the Spanish Flu outbreak of 1918. What will fall and winter bring?

MakeIt

MakeIt Good girl!

MakeIt And parents must now parent... the horror

MakeIt Please explain the science behind the Wuhanic Plague not being contagious during protests.

MakeIt Trump will be disappointed he was looking forward to seeing his old friend and do some horseback riding

MakeIt

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