“If you knew my childhood, you wouldn’t be surprised that I started this company,” Chamberlin said during a presentation at the second annual WWD L.A. Beauty Forum, or L.A.B. “Growing up, we were encouraged to ground before school, to stand under a full moon and to sleep next to crystals.”
“I started a company that’s built on the idea of good energy, crystals and moon phases. It wouldn’t be an L.A. beauty event without talking about all of those things. I think half the room is aware that Mercury is, in fact, in retrograde,” Chamberlin said.Jaeger-LeCoultre's CEO Talks New Madison Avenue Store and the Brand's Constant-classic Reverso Watch
“At the time, I just made it for my friends. I couldn’t keep up; the fashion girls were obsessed, and I thought I was onto something,” he said. Chamberlin officially launched the brand in 2014, selling 15,000 units of the spray in the business’ first six months. Accelerated by the pandemic, the brand has grown more than 100 percent year-over-year for the last five years. “Our little brand of good energy really took off during COVD-19. People wanted their spaces to look beautiful, and also to feel beautiful,” Chamberlin said.
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