Coping With COVID-19 Crisis: The Perspective From India; Local Producer Vikram Malhotra On How Nation’s “Lifeblood” Cinema Is Being Impacted

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remake, Malhotra has had wide-ranging experiences in his ten-year career. He tells us why cinema is the “lifeblood” of India , how he is looking to weather this storm by employing cooped up writers, and how the streaming opportunity in India could flourish during the lockdown.It’s an experience that we’re not used to and it has been nerve-wracking. To add context, movies run in the lifeblood of this nation, along with cricket; they are the umbilical cords to the masses.

This is the first time in my 45 years on this planet, and 10 years in this business, that I have seen the Indian masses being deprived of going to the theater for such a long period. That is causing a certain amount of anxiety. On the business side, exhibitors aren’t used to long periods of shutdown. Producers are not used to long periods of work not happening. This is waking up to a new experience and that’s adding to the concerns about where this is headed.

The movie and TV industry suspended all shoots on March 19. We managed to wrap one film by the skin of our teeth. The one that was most affected was the feature that was in post-production, which will now be pushed back by a couple of months. Frankly speaking, by god’s grace I am a lot better off than some of my peers in the industry.

Everyone is assessing the next steps as we speak. No films worth mentioning are skipping theatres and going direct to digital but I’m sure conversations are happening. I think it would be a smart move to get some films on digital ahead of theatrical. A lot of these pieces of the puzzle are going to settle down in the next few weeks. If theaters continue to remain shut after April, then we’re going to witness a complete change in how this business is going to be for the next 12 months.

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