on Monday. What it needs are new projects, international co-operations and jobs for people in the creative sector.
“We would like to be much more integrated in the international media community once the war ends,” said Inna Filipova, head of sales at 1+1 Media. She used to live in Bucha on the outskirts of Kyiv, where a mass grave has recently been discovered. Also, with Film.UA Group relocating its post-production and animation services to safer parts of the country, Yarmoshchuk underlined that physical production won’t stop either.
But while capturing international attention is crucial – also thanks to such ideas as the charity marathon “Save Ukraine – #StopWar,” broadcast by Poland’s TVP to over 20 countries – Ukraine’s TV industry also focuses on the local population, “morally and emotionally unprepared” for the conflict. “We are thinking of taking one channel, STB, out of the news marathon to launch the so-called humanitarian support-oriented content,” she said. Among other things, it would feature short programs with a psychologist, also advising people on how to talk to their children about the war.
Source: News Formal (newsformal.com)
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