Consumer Tech Sales to Hit $505B in 2022, CES Owner Forecasts

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The Consumer Technology Association offers a favorable look in areas from 5G to streaming services, but warns of the chip shortage and other supply chain challenges.

These projections were outlined by CTA vp of research Steve Koenig, who, during a pre-show presentation, emphasized the importance of developments involving Artificial Intelligence and 5G, calling the later the “connective tissue” for innovation. He reported that more wireless technical standards are scheduled to be published in the spring, making 5G “the first wireless generation that will be led by the enterprise and not consumer” with expected growth in all sorts of cloud-based services.

Looking ahead, he also addressed the concept of the Metaverse, which he defined as “the next generation of the internet that will convey increasingly immersive digital experiences [that] over time — and I’m talking like over the next 10, 20 years — will become inextricably linked to our physical reality.

During his presentation, Koenig also warned that the consumer tech business would continue to be impacted by broad supply chain challenges and in particular the microchip shortage. Of the chip shortage, Koenig noted that in the short term, efforts in place to “squeeze out more production volume from existing facilities” as well as add to existing facilities, “maybe a new production line.”

But he concluded that what’s needed is more chip-making facilities. “It’s gonna take time to build these facilities,” Koenig admitted, looking toward the middle of the decade. “We’ll have a greater geo diversity of semiconductor manufacturing facilities, which is desperately needed because today about three quarters of chip making is attributable to east Asia. So what am I saying? I’m saying we’re potentially one typhoon or earthquake away from a major disruption in chip making for the world.

On Dec. 31, CES announced that the in-person event with an expected 2,200 exhibitors would close on Friday, one day earlier than originally scheduled, along with additional COVID-19 safety protocols.

 

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