A consumer group says most retailer sale prices are actually fake. FOX 26's Heather Sullivan shares more and how you can actually get the lower price.Before you shop this holiday season, watch out for fake sale prices. A consumer group says most retailer sale prices are actually fake sales.Consumers’ CheckbookThey say most often the sale price, indicating big savings, was the price more than half the time, and in many cases, they rarely, if ever charged the full price.
"Every week that we checked, we found they were offering some form of discount. But it’s not a discount at all if they keep you offering the same price over and over again, and rarely offer that crossed-out price," explained Kevin Brasler with Consumers' Checkbook. "There’s a term for it. It’s called 'anchor prices' and they exist only so they can cross them out and show you some steep discount," Brasler added.According to Federal Trade Commission, holding constant sales are illegal.
So before you snap up a sale item, search for the item on Google or another internet browser. They can show you the price at several retailers.
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