When it comes to video, Condé Nast is in a moment of transition. The publishing giant has built its video brands around dozens of unscripted programs, many with close ties to the company’s stable of magazines.
That won’t change, but the company is also setting itself up to take on two areas that are, for now, still very much the domain of traditional linear TV and streaming giants like Netflix: Live coverage, and ultra-premium long-form content. In fact, one of the reasons the company hired Agnes Chu as president of Condé Nast Entertainment last year was to “focus on longform,” Condé Nast global chief revenue officer Pamela Drucker Mann tellsin an interview. Chu, a veteran of The Walt Disney Co., who helped launch Disney+, is now working on building out the company’s premium content development slate, with “an eye toward TV and film,” Drucker Mann says.
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