The service, dubbed “SkyShowtime,” is expected to launch in 2022 and roll out in more than 20 European countries including Spain, Portugal and the Netherlands. It will include libraries from Comcast-owned Sky and NBCUniversal, and ViacomCBS brands like Showtime, Nickelodeon, and Paramount Pictures.
The companies did not announce a price for the service, but a person familiar with the matter told CNBC SkyShowtime will be priced competitively with other streaming products. However, pricing will differ market to market, according to a person. Shares of ViacomCBS were up more than 3% premarket Wednesday, while Comcast shares were largely flat.
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