The staid name of the women’s tennis tournament coming to San Diego in October fails to sell the real and significant sizzle.. It hardly bear-hugs the marketing potential of memorable monikers like the Super Bowl, Frozen Four or Royal Rumble.Because it means serve-and-volley royalty like Naomi Osaka, Sloane Stephens, Coco Gauff, Madison Keys and former world No. 1 Simona Halep could be lured to play, with Grand Slam winner Serena Williams and sister Venus offering a reason to dream.
Then, in large part because of the tennis surge in Asia, American tournaments like those in San Diego drifted away. “It’s amazing to have professional sports in this city,” Redondo said. “In a place like San Diego, why don’t we have more of that? We should have things like that here.”The thought of those types of women’s players roaming the courts at Barnes reminds us that the swaying palms and sunshine of San Diego still have the power to flirt with big-boy and big-girl sports.
One fortunate scheduling bonus for the new tournament revolves around the Guadalajara Open, which begins immediately after the San Diego Open. It’s a 1000-level tournament, meaning the spike in prize money and points make a competitive stop up the coast convenient and attractive.“I think that’s always a factor on the tour,” Redondo said. “If you’re going from Romania or Asia to the U.S. and back to Europe again, it’s a nightmare. If you can hit a 500 and 1000 , that’s ideal.
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