Column: We're all asking the wrong questions about the Jay-Z and NFL partnership

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Column: If the resources of the NFL are utilized to improve the lives of minorities, does it really matter if Jay-Z and league are making money on top of it? More from LZGranderson:

Jay-Z, who turned down the Super Bowl gig last season, and his sports and entertainment company, Roc Nation, have signed a deal with the NFL to consult on live music and activism.

History is often retold with linear precision, but the way it actually unfolds is closer to a murky labyrinth. Call it human nature, call it greed, I really don’t care as long as it’s also recognized as pragmatism. Dr. Martin Luther King Jr. not only worked with President Johnson, he praised him, writing, “His approach to the problem of civil rights was not identical with mine — nor had I expected it to be. Yet his careful practicality was, nonetheless, clearly no mask to conceal indifference. His emotional and intellectual involvement was genuine and devoid of adornment.”

No, we tend to only reflect on the lasting impact. For historians, it’s an affront to their trade but for the common person, it’s just how it is. Conversely, if nothing comes of this marriage, it will be remembered as an exercise in self-serving. The rich helping the rich. A community’s icon turning his back on said community.

 

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roybelly LZGranderson Minorities? Damn is it that hard to say BLACK? 🙄

LZGranderson Yeah it absolutely matters cos they took Kaepernick’s cause which was a non profit and made it profitable while blackballing him in the process.

LZGranderson Devil's Advocate here - why should that be the concern of the NFL? Is the same expected of the MLB, NBA and NHL?

LZGranderson I think it's great. Also, Colin Kaepernick needs to register to Vote !!!!!!!!!!!!

LZGranderson That was a waste of time to read. Bottom line is change is needed an CK is an average QB. Oh, and Incognito is mentally ill and needs treatment.

LZGranderson The piece truly shines a light on the discomfort caused by Jay Z’s deal with the NFL in addition to how it will be perceived one way or another down the road. For now, I’m eating popcorn and remaining skeptical. Nice work though LZGranderson

LZGranderson The NFL, which includes players and teams, contributed $2M in total to the 'Inspire Change' initiative. Stephen Ross raised $12M to help Donald Trump spew racism through advertising and campaigning. Yes, it matters. Jay's a business, man. Never forget it.

LZGranderson

LZGranderson respect to you LZ for taking a step back & looking at the long view. respect for your independent thinking. You’re acting as a columnist in this case, not really a “reporter” but I think the tweets of Kap’s fiancé and other quotes would have helped the substance of your point

LZGranderson Um yes!

LZGranderson They have a commercial on nflnetwork right now saying the issue is Black people are violent. Most of the money is being spent on campaigning against human rights.

LZGranderson Something new for LAT tweet-line, we need more both-sides analysis. But what did the girlfriend tweeted exactly- I wanted to know -and didn't find it in the article.

LZGranderson Oh, the arrogance of the MSM who think readers are complete morons. The resources of the NFL are going to the elitists and their 'woke' rapper friends.

LZGranderson If the 2nd amendment and guns are protecting people does it really matter if we have mass shootings and the NRA makes money on top of it?

LZGranderson Too much entertainment news, not enough serious reporting.

LZGranderson Giving even more money to the filthy rich is not a good idea.

LZGranderson Ummmm isn’t this the same argument for Trump? If thenkives if millions of minorities are improved with a booming economy.....

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