Column: Time again to remember that there's been only one great Super Bowl ad (Apple, 1984)

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The annual competition of eye-catching Super Bowl commercials is all in vain, because the battle was won 36 years ago ⁠— by Apple. Columnist hiltzikm explains:

I’ve written in the past

Today we celebrate the first, glorious anniversary of the Information Purification Directive....Our Unification of Thought is a more powerful weapon than any fleet or army on Earth.It draws in viewers who have no interest in football.

If you haven’t seen it, the commercial begins in gray, with an army of drones marching into an assembly as a Big Brother figure harangues them from a towering screen. Directed by Ridley Scott, who already had “Alien” and “Blade Runner” under his belt, this is the ad that created the Super Bowl’s annual commercial frenzy that today bores so many of us silly.

 

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hiltzikm Chiat and Day Advertising, San Francisco. Great spot and it made for a good story.

Robbie_J hiltzikm Ok boomer.

hiltzikm I will never understand the fascination with this ad.

hiltzikm Will never be topped.

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