That’s a shame considering the matchup between the Kansas City Chiefs and the Philadelphia Eagles is about as good as it gets, football-wise. It’s the proverbial game that needs no hype.But that’s irrelevant to many of the 200 million or so people expected to tune in Feb. 12, so the hyping of the commercials has become more important than who wins the game.
The tagline, dramatically displayed after a woman athlete hurls a sledgehammer into a video screen of Big Brother, read: “On Jan. 24, Apple Computer will introduce Macintosh, and you’ll see why 1984 won’t be like ‘1984.’ ” Thirty-nine years later, we’re actually living in a world that somewhat resembles “1984,” with a Chinese spy balloon flying over Montana and a megalomaniac controlling who is allowed to have their thoughts displayed on Twitter. An updated Apple Super Bowl commercial with someone tossing a hammer at a big screen featuring Elon Musk might be warranted.
At this point, celebrities who refrain from doing Super Bowl ads are in the minority. No one ever has enough money.Some of us are old enough to remember the good old days of Super Bowl IV, when the Chiefs played the Minnesota Vikings in 1970 and you didn’t see the commercials until they were shown during the actual game. Imagine that.
I'm going to take a shot every time I see a white male in a commercial. SoberFebruary
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