Colorado’s new “deepfake” law requires campaign ads to disclose AI-generated content

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Campaign ads with audio, video and other content generated using artificial intelligence will need to feature prominent disclosures under a bill signed into law by Gov. Jared Polis over the weekend…

likens “deepfakes,” or the use of AI to create false depictions of people doing or saying things, to forcing the subject to act under duress. It warns that candidates’ reputations can be “irreparably tainted” by fabricated messages and requires “clear and conspicuous” disclosures when they’re used to portray candidates within 60 days of a primary election or 90 days of a general election.

State Rep. Junie Joseph, a Boulder Democrat and lead sponsor on the bill, said she hoped it would “ensure more transparent and accountable elections here in Colorado.”championed this year by Secretary of State Jena Griswold. The new law takes effect immediately, including for the state’s June 25 primaries.

Joseph said she expects Colorado legislators will need to revisit the issue to keep up with the rapidly evolving technology. Keeler: Can Deion Sanders build elite CU Buffs offensive line from transfer portal? This NFL alum says no.Morrison's new radar camera ticketed more than 10,000 speeders in its first two weeks

Source: Law Daily Report (lawdailyreport.net)

 

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