Share to twitterFormer NFL football quarterback Colin Kaepernick is seated on stage during W.E.B. Du Bois Medal ceremonies, Thursday, Oct. 11, 2018, at Harvard University, in Cambridge, Mass. Kaepernick is among eight recipients of Harvard University's W.E.B. Du Bois Medals in 2018. Harvard has awarded the medal since 2000 to people whose work has contributed to African and African-American culture.
Playing the long game with Kaepernick seems to be fruitful for the company amidst earlier short term stock market painreported. Let’s look at the big picture, Kaepernick has been on Nike’s endorsement roster since 2011, but hadn’t been featured in one of their ads in two years before appearing in September 2018. The company received more than $43 million worth of media exposure from the ad, according to Apex Marketing Group.
If we dig deeper into how the sportswear brand has performed, Nike boosted revenues by 4% to just over $10 billion. but missed analyst estimates for earnings. However, the maker of Air Force 1 sneakers missed analyst estimates for earnings in its fiscal Q4.2000% premium , on the stock market for shoes known as StockX, before they dropped the sneakers from its site. Also, Arizona Governor Doug Ducey ordered the state’s Commerce Authority to withdraw financial incentives of around $2 million that were to be awarded to Nike for a new manufacturing plant since they pulled the shoes. It actually seems like the governor is only hurting Arizona residents in the state by doing this, considering the plant was supposed to create nearly 500 jobs.
I am the CEO of CultureBanx covering the intersection of business, technology and innovation for minorities. I was raised in investment banking while working at UBS inte...
Fact check: This is false.
The message that is being sent out is to hate America and our history. You can’t change the past. You can grow a better brighter future though. One that supports America. And Americans.
It's funny how a company's decision can outrage so many people. Nike has proved once again it can rise above the turmoil. If you don't like the company or it's product just don't buy it and stop crying.
Capitalism always wins
His head is to small for his body. Hope he doesn't read this, but is true
If you think New Balance wants to be the face of balding old white man footwear then you know nothing about how this business operates..Cool is currency.
Seriously That won’t stay long
Hatred of America is good for business these days, a symptom of insanity and moral crisis.
Don’t agree with Colin or Nike don’t understand protesting the flag from our founding.
The fact that this guy is the figure for civil rights is a joke. A child of privilege who reached his dreams because of the freedom & opportunity that America gave him... & his entire life now revolves around telling you how racist & horrible it is. Nice.
these shoes are amazing!!!
Don't kid yourself...Nike told Kap to protest to get the free publicity. This will continue...Nike doesn't make money by being mainstream...they make money with controversy and publicity.
and I just bought my new pair of NewBalance....using my old Nike s too work in the garden, the mud covers up the swoosh! NeverNikeAgain
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