Tapestry Inc. is stepping into the next phase of its store-reopening plan with more than 300 locations in North America.
He added that the plan is modeled off Tapestry’s successful store-reopening strategies in China and South Korea. In January, Tapestry closed more than 400 stores in Asia in an attempt to stop the spread of the coronavirus. All have since reopened. “One of the lessons we’ve learned globally is that you don’t go from a totally off switch to a totally on switch overnight; it’s step by step [process],” Zeitlin said.
“The biggest learning is that there’s a lot of pent-up, real energy, positive energy and desire to engage with our brands, which is consistent with what we’ve seen in Asia,” Zeitlin said. He added that margins in Asia are “very strong” right now and AURs, or average dollar amount spent on any particular item, are positive in the region “in terms of going forward.”
“There’s no set step,” Zeitlin said. “We look at what the critical mass is in any given mall. To have us open up alone doesn’t auger particularly well. So we look at key, other brands in a given mall. And clearly, we also very much follow local regulations.”
Coach katespadeny StuartWeitzman How are they going to so that will mall locations?
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