Stuart Vevers and Coach’s collection videos may end up being frontrunners for Fashion Film of the Year. The brand’s Coach TV program, a lineup of shorts written and directed by Frances Frances, is the rare instance of a digital fashion experience being just as good, if not better, than the real thing. It’s not just because of the popcorn and candy the brand sent in the mail: Coach’s method leaves fashion shows firmly in the past.
Over a video call from his Hudson Yards office, the creative director spoke of the “indulgence of nostalgia.” Finding something soft and comforting in our shared past is proving to be an overarching idea of the season. Vevers also wants to offer a cozy, indulgent silhouette. A surprising majority of the collection, including Basquiat-worthy coats and very-of-the-moment long johns, are knit.
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