The Hollywood Reporter
she was focused on two approaches: identifying the individuals making waves among Gen Z and getting the “influencers of the influencers” — figures like Dwayne Johnson, Will Smith and the Kardashians. “Once you have someone prolific like the third [most-followed] Instagram account doing something on another platform, that generally trickles down to the rest of the ecosystem,” she said.she was excited to dive into the “white space” in the entertainment industry and help studios and talent be creative in a relatively new medium.
“Live audio is very intimate in a very different way, and when I work with talent specifically, they always want to do something new,” she said. “Because there’s so much white space, because there are so many firsts to be had on Clubhouse, I think that would be the pitch. Let’s do something that no one else has done before.”
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