Clothing brands’ push for gender inclusive clothing ripped as 'marketing ploy,' 'confusing to children'

Sey said the push for gender inclusive, or gender neutral, clothing lines is primarily a marketing ploy, and could be confusing to children.is championed by proponents as a groundbreaking movement that challenges the traditional gender stereotypes, but critics of the trendy category argue the industry is marketing off a social contagion, and could be doing irreparable harm, specifically to minors.

In 2021, PacSun opened a gender free children’s store in the Mall of America and Gilly Hicks, a division of Abercrombie and Fitch Co., opened its first gender-neutral storefront in Columbus.Schmidt believes kids and teens are probably "one of the biggest" markets for the genderless clothing category.

"It can become very retrograde," she added. "I was a little girl that was a tomboy and I was an athlete. It didn't mean that I wasn't a girl. I thought that was what the feminist movement was all about.Former Levi's executive and author of the book"Levi's Unbuttoned" said gender neutral clothing can be"really confusing" to kids.

In November 2020, tampon brand This is L. partnered with the Phluid Project on a campaign that featured trans activist Jeffrey Marsh. . "Women and nonbinary people have periods. "*Periods are for people*." "They don't even realize or recognize that it's really alienating to probably, I would argue, half of the population, if not more."

"Sometimes companies …just show up in the month of June, but we help them show up authentically throughout the year … not just during parades and partiesSmith said. The gender-neutral category is "less like a trend and more like a movement," he added. She added consumers are "moving more towards the middle," so retailers are marketing products to a larger audience, but she warns that consumer action must follow the marketing, which means it can’t be performative or use a group of people to sell a cause.

She argued that there used to be a time when girls could shop in the boys’ section and boys could shop in the girls’ section "without any fanfare or controversy," but now, "in an attempt to break down gender stereotypes, the gender ideology movement has had the reverse effect, telling girls that if they like to shop in the boys department, there must be something wrong."

Soon to be customer free.

Can’t you go into any clothing store and buy whatever you want already

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