The 900-square-foot store at 520 East Hyman Avenue will be called Humanity and will be located a block from the Aspen Art Museum.
The Aspen store will carry an edited assortment of Citizens’ products alongside a rotating number of third-party brands in wellness, home, beauty and accessories intended to complement the core assortment. “It’ll be a modern-day mercantile,” she said. “We’ll also highlight other brands and I think people will be surprised by the mix.”
Freedman said: “We wanted to create this idea of a modern general store — even though Aspen has become an international destination, it is historically a small town still at its core — in that you can find an array of specialty products from jewelry to homewares to beauty, mixed in with our denim. General stores by nature, have a local, intimate feel and are not overly designed. We wanted to create an inviting, clean space that’s adaptable and beautifully showcases what’s inside.
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