Ciara\u2019s Newest Fashion Brand Is All About Love

1,2 step into LITA

9/5/2021 1:27:00 AM

Ciara’s Newest Fashion Brand Is All About Love

1,2 step into LITA

CourtesyOne of the purest displays of love isn’t the kind you find in the drugstore greeting card aisle or nestled between the hydrangeas and tulips at your local florist shop. It’s the kind that’s written all over your face, a glow that radiates from every corner of your body and lights up your eyes. New York was in the throes of yet another gloomy summer afternoon when I sat in front of my Zoom screen to chat with Ciara, but her warm smile is the kind that brightens the day. We’ve seen this smile before, on red carpets and music videos alike. But perhaps the most genuine version is the one we witness on Instagram in every photo where she’s cuddling her three children—Future, Sienna, and Win—or standing alongside her NFL quarterback husband Russell Wilson, or embarking on adventures with her celebrity besties LaLa Anthony and Vanessa Bryant.

'Whole forests will be saved': Is solar cooking more than just a flash in the pan? Olivia Rodrigo on Being Seated Next to Blackpink's Rosé at the Met Gala: ‘Nicest Person in the World’ California proposes new oil drilling ban near neighborhoods

Love is pretty much Ciara’s entire brand, from the classic love songs she’s given fans over the span of seven studio albums down to the very foundation of her business endeavors. House of LR&C (Love, Respect, and Care), the fashion company the singer, Russell, and Christine Day founded in 2020, was founded on that very premise. Just as love is an ever-evolving feeling, so is House of LR&C. So, what happens when you combine your love of design, love of head-turning red carpet moments, and love of catering to all women? Enter: LITA, Ciara’s latest act of love.

Launching today, August 26, LITA is her newest fashion label that falls under The House of LR&C's umbrella, headed by Ciara and Christine Day, the CEO and co-founder of The House of LR&C. The two bounced around a few brand names while brainstorming (though she wouldn't disclose any runner-ups) but Love Is The Answer just felt right. When you know, you know. headtopics.com

"Love is the most powerful force on earth. A really special gift that we have as women is the gift to love, and when we use that love in the right way, we can move mountains," she explains."We can make things happen. Because you think about some of the most challenging times in life, whenever you choose to lead with love, it most likely works out right. You're able to overcome things when you lead with love. You're able to repair relationships when you lead with love. You're able to repair broken friendships when you lead with love. It's what LITA is about, love is the answer."

CourtesyOther labels under the House of LR&C imprint include the Good Man Brand, Russell's brainchild which Ciara describes as"sweet spot between the guy who can do business meetings all day and then switches to athleisure wear"; Human Nation was designed to appeal to Gen-Z with comfy loungewear perfect for elbow-jabbing on TikTok."[Human Nation] is kind of our Gen-Z influencer brand, but with a little bit of that street flair. We're having a lot of fun in that space." There's a lot of fun happening over at Lita, too—grown woman fun. Lita speaks to the innate sensuality and sophistication of Ciara's style alter egos.

"My ultimate goal for LITA is to be a woman's best friend in fashion. I'm a high-low kind of girl, and so I've been able to pour some of that influence into the line. I'm also a tomboy, so there's going to be a little bit of edge and attitude in all the pieces," Ciara says. Lita was designed for the woman who wants to"be fly but doesn't have to spend a crazy amount of money." (The collection is priced between $68-$895)

CourtesyInspiration for Lita was pulled from several places, but the heart of the collection is a plush bomber jacket with a king cheetah emblazoned on the back. Of all the designs in the collection—dalmatian printed faux fur jacket, sultry knit dress, leather pants—it's the Wildcat jacket that Ciara says is 100 percent her influence, as the king cheetah's unique spots help them stand out instead of blending in. headtopics.com

Christmas Queen Mariah Carey Says Hold Your Sleigh Bells, It's Still Too Early Spotify Partners With Ali Tamposi and Tamar Kaprelian to Launch Song Start Coldplay Deliver Touching TV Performance of 'Human Heart' With We Are KING and Jacob Collier

"[The jacket] is so bold. The king cheetah is also part of the heart of our identity. The black king cheetah has these three stripes down her back that, to me, add character. There's a lot of character in those stripes and there's also a lot of character in her. She's rare. She's a protector. She's bold," Ciara explains."That's who we are as women. Going back to the love and the uniqueness of us, and we are a rare breed as women."

At this point in our conversation, Ciara slips on another one of her many hats—stylist. Like an eager kid on"show and tell day", Ciara begins reaching for samples in her office to demonstrate the versatility of each piece."The cardigan dress, or the"Cardi" can flex daytime if you pair it with a sneaker or nighttime if you wear it with a boot. Then you can also dress up with a heel," she says before enthusiastically showing me a preview of black combat boots she'd pair with the dress. She doesn't have it on hand, but the Track Leather Pants are another favorite of hers because they're super comfy and make the woman's"tushie" look good. She blushes when she says tushie.

"I say tushie to my kids because I don't like to use the other word," she says.CourtesyOf course, design doesn't eclipse her love of music, but the two challenge Ciara in different ways."With music nowadays, with streaming and digital platforms you can move things around a bit more. With clothing, you can't be like,

Oh, well, I think I'm going to ship this line to come up next month. Nope, because there are seasons and there's a way that clothing is purchased from the retailers, and there's a whole process to it," Ciara adds. The fashion calendar's seasons have become quite an adjustment for the new designer."You can't move deadlines and timelines around as much as you could in the music space. This is one of my greatest challenges, but I get the chance to be creative at every level on both fronts, music and fashion. So that's pretty cool," she says. headtopics.com

Love is carefully woven throughout the collection, down to the materials used to produce each product. According to Ciara, sustainability is one of the greatest acts of love consumers can practice right now, which is why Lita uses conscious materials that have staying power in your closet.

Read more: ELLE Magazine (US) »

Scientists find rare fish trapped, and it nearly breaks their scale - CNN Video

The fish is nine and half feet long and scientists believe it could weigh more than 4,000 pounds.

CDG Play

Have Your Own Glass Slipper Moment With Jimmy Choo’s Cinderella LineJust like the movie itself, Cinderella’s classic glass slippers get a modern makeover in Amazon’s newest “Cinderella” movie — a pair more fitting for the ambitious fashion d… For all those who are new to this working from home Bitcoin trading options Here's a little tip: Get a trusted Bitcoin expert and stick to her earn_with_Jens Invest and play at similar times each day. Because : In times of chaos, your investment is your anchor to success TheCamilaDaily Thank God my slippers are glass so my dog can't chew my Jimmy choo shoe Wow !! 🤩

Beyoncé Turns 40: Singer Celebrates 'B At 40' With Epic Career CollageCiara, J Balvin, Megan Thee Stallion and more artists also sent Bey birthday messages. Happy Happy Birthday Queen!!💜💙💚💛🧡❤ Virgo Gang 💯 ' Happy Birthday ' Beyonce , and best wishes

The 6 Must-Know Korean Fashion Brands to Have On Your RadarInfluencer Laura Jung and YouTube creator Celine Kim share their favorite It-brands from South Korea. I made over $700 per day using my mobile in part time. I recently got my 5th paycheck of $19632 and all i was doing is to copy and paste work online. this home work makes me able to generate more cash daily easily. simple to do work and regular income from this are just superb. Here what i am doing.Try now…….🔥🔥🔥……….WWW.jump80.com

Love Island's Molly-Mae Hague defends 'fast fashion' after landing PLT jobFormer Love Island star Molly-Mae Hague has no problems wearing the 'same dress twice' and has ferociously defended 'fast fashion'

IKEA x Zandra Rhodes Collection + Other Fashion NewsCollabs top this week's fashion, from the IKEA x Zandra Rhodes collection to Dr. Martens's new shoes with streetwear brand A-COLD-WALL.

These Face Primers for Oily Skin Will Keep Your Skin Smooth and Shine-Free\u201cI\u2019ve always loved this for my male clients, as it mattifies as well as smoothes without the shine,\u201d says Quinn. \u201cIt\u2019s awesome for oilier complexions and it truly keeps any foundation in place.\u201d We also love that this primer is formulated to let light reflect off the skin\u2019s surface, so there\u2019s no flashback effect. Squeeze a small amount onto your fingertips and gently massage it in until your skin feels smooth to the touch.