His most recent collection, which he unveiled this morning, is dubbed simply"Collection 008" a.k.a this is the 8th collection he's designed for his own label, starting from the very first one he did for his college senior thesis. Why does this matter, you ask?
Because we're living in a world where more and more designers are showing whenever the hell they want and not during the traditional February and September fashion months. Though there's freedom and flexibility in showing"off-season" or"off-schedule," it can get confusing and messy for those who work in fashion to keep up with the insanity of collection timing.
Labeling your collection in chronological order, as John Rogers does, is a smart move as it's more digestible for consumers to comprehend while still giving retailers a reference for their buys. ' Vanessa Friedman in a recent Instagram Live. He's well aware that buyers order clothes for specific time periods.
It also makes for a nice memento to see something like"Collection 008" affixed to your garment's label, something most brands don't even do for their runway collections For the bigger brands, who already have a high number of collections under their belt, an alternative could be simply naming it February 2021 or whatever month it launched. Just something to think about!
Anyway, between all the Resort, Pre-Fall and Fall collections that have hit my inbox this week alone, here's hoping that more brands will adopt a similar practice before my brain finally turns to mush. In the meantime, I'll keep smiling at everyone's