Taco Bell, the company has accelerated adding new menu items through a process it calls stage-gate testing. The chain has been strategic with new releases, making many of them limited-time options to drive customer traffic to its restaurants and to keep the menu from becoming bloated."We have a lot of ideas, that's one of the great things about Chipotle, and sorting through those ideas and figuring out which ones are the best is one of the biggest challenges.
"It is really hard to find high quality responsibly raised beef in large quantities that we need. But the good news is we've been successful. ... It should run somewhere into November or December, depending on how things go," Brandt said.
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