Chinese online streaming service iQiyi says A.I. has enhanced efficiency throughout its business

told CNBC on Tuesday that artificial intelligence has enhanced the company's efficiency in all aspects of the business.East Tech WestHe said that the company is using AI across its business like adding subtitles or integrating multimedia more quickly. Wang added AI has increased efficiency in the company's operations in many ways, including content creation, approval processes and market distribution.

"iQiyi embodies the culture of Silicon Valley and culture of Hollywood. We really put an emphasis on technology development. More than half of our employees work in the technical side. We have invested in AI significantly. More than 60% of our patent submissions this year were related AI," said Wang.

Wang said, for example, iQiyi has been able to predict the popularity of films and TV shows before taking them online by using big data. "We can use AI to help forecast film and TV series' viewer numbers before they are aired. With the data, we can predict the traffic and for TV series and that accuracy rate is 88%, with films we can reach near 90% accuracy," he said, according to a CNBC translation.

The implementation of artificial intelligence in iQiyi's business has helped the company select the right films to take online, he said, which has reduced cost and enhanced return on investment.

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