It has since evolved into a colossal shopping spree that makes Black Friday weekend look like pennies in a jar.
The day starts with a four-hour variety show called the Countdown Gala, a sort of Grammys-meets-Fashion Week, all live streamed through a platform that allows shoppers to buy directly from the video. Taylor Swift headlined the event this year, with Mariah Carey, Maria Sharapova, Miranda Kerr, and Kobe Bryant all making previous appearances.
. Names such as Nike, Macy's, Unilever, and Tiffany have run their own Singles Day promotions. Estée Lauder pulled in $70 million in the first 25 minutes of its presale this year, Levi Strauss designed an exclusive line of apparel, and Kim Kardashian West“China has been the biggest, hottest name in e-commerce for the last five years,” Lily Varón, an e-commerce analyst with Forrester Research, told NBC News.
Dont think i can believe it. Chineese = great manipulation. Something is falsely inflated, full of hot air!
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