China’s Communist Party is splurging on new local drop-in centres

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tech district, opposite the headquarters of Tencent, a giant digital conglomerate, the Communist Party vies for attention. “Follow the party, start your business” is etched into a futuristic-looking cube at the entrance to a two-storey building, its walls sprayed with paintings of giant robots. In the lobby stands a life-size statue of Mao Zedong, flanked by other Communist leaders. But most visitors bypass the exhibit on the party’s history and head directly upstairs.

The building is known as a “party-masses service centre”. In recent years they have proliferated in cities, towns and villages across the country. It has been the biggest effort by the party to develop its physical infrastructure at the grassroots in decades. They are partly intended to be “one-stop shops” at which locals can get access to a wide variety of bureaucratic services that hitherto may have required visits to distant government offices.

Building and decking out these facilities has not been cheap. In the past two years a district of Dongguan, a city near Shenzhen, has spent more than 190m yuan on them. Jiayuguan, a far less affluent city about 3,000km to the north-east on the edge of the Gobi desert, has forked out a similar amount in the past five years. Nor has it been optional. Progress made in building them is used to evaluate officials’ performance. Cities have specified minimum areas for their floor space.

In cosmopolitan cities such as Shenzhen, it involves appealing to a young tech-savvy elite that has little time for earnest study of party ideology. Hence the effort to entice people with services such as free advice on starting up a business. Ryan Manuel of Official China, a research firm, compares the new centres to churches in Western cities that provide busy professionals with a sense of community by arranging sports activities and night classes.

 

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