plans to expand its fleet of movie screens to more than 100,000 and release at least 50 $15 million-grossing films a year as it seeks to retain its title as the world’s largest film market, according to a new government plan outlining current film industry priorities.
It requires that the country generate 10 major films a year that are both “critically acclaimed and popular,” and 50 or so films that gross RMB100 million or more. Authorities hope such chains will outstrip standalone theaters in the next five years, particularly since their services are easier to standardize, regulate and control. The country must create a “rectification plan” for struggling chains and wayward franchisees and “strive for a complete rectification” of violators by 2025.
The plan repeatedly points out a need for content diversification but only offers particular support to political works, science-fiction and animation that “exhibit the Chinese national spirit and Eastern aesthetics” and “educate and guide young people to … establish cultural self-confidence.” The plan posits the establishment of a “national high-tech film research laboratory” exploring how to improve the Chinese film industry via cloud computing, big data, 5G, VR, AI, machine learning, deep learning, trusted computing, and blockchain.
Sema
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