A new online grocery retailer is entering the Chicago market, looking to not only take a bite out of Amazon Fresh, but also get shoppers to break the weekly bricks-and-mortar foraging habit for good.
Farmstead, a California-based online grocer, is coming to Chicago with free same-day delivery in the city and suburbs. [Most read] Off-duty Chicago cop was allegedly intoxicated when he shot 3 men in Blue Island bowling alley’s lounge, prosecutors say“What we saw, like many trends in the digital transformation space, is that the pandemic was an accelerator of digital grocery adoption,” said Blake Droesch, an analyst covering retail and e-commerce at eMarketer. “It significantly sped up something that had been growing steadily.
While some online grocery customers pick up their orders at the store, nearly two-thirds have them delivered, either through the grocers themselves or third-party services such as Instacart, eMarketer said.next to its grocery store in southwest suburban Westmont, beefing up its online grocery capacity with third-party technology and delivery.“We are both grocer and the technology company that powers the grocer,” Elankumaran said. “And we don’t have any supermarkets, we have warehouses.
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